The Hook Perform targeted cross selling across your digital channels

• Predictive Algorithm

The Hook serves ads based on demographic, psychographic, intent and through thorough analysis of transactional data.

• Consistent Messaging

Keep messages that are delivered to your customers consistent across all digital touch points.

• Self Hosted

The entire system is hosted inside your IT environment and accessible only to your Bank. This ensures data privacy, security and compliance.

• Audience Messaging

Shape your message based on views and clicks of your ads on a per customer basis. You can also control how many times an ad is exposed or display personalized text to each customer.

• A/B Testing

Achieve an optimum click through rate for your ads through multivariate or A/B testing on your messages whether it’s text or images.

• Retargeting

Know customers’ intents when they visit your product pages and show them the right product ad when they come back to check their balances. Target them whether they are on or off your secure site.

• Advertising Platforms

Current offerings in the market have limited capability to integrate with all your back-end systems and to process massive amount of data with minimal resources. Our proprietary predictive algorithm is able to target accurately based on one’s financial health and transactions.

• Content Management System (CMS)

We do not replace your CMS but instead complements it by helping you manage and power your ads in all your websites.

• Customer Relationship Management (CRM)

From the backend, we integrate with your CRM information to increase the accuracy of our product targeting to the customer based on their past communication with your organisation.