Websites / e-banking portals for banks are not as efficient as they could be for many banking groups. The trouble here, is that while the world is becoming more technological and advanced, many of these online banking facilities are not updating their capabilities to keep up. Moreover, intuitive User Interface (UI) and online customer journey is still lacking. While there might be plenty of people ready for them to get with the times, there are actually a few reasons why they cannot or do not do this.

Changing Times

With the speed of new technology, many companies are having a hard time keeping up. This is not just bank websites, but thousands of websites online that could run more efficiently in terms of customer navigation, content and experience, but have not had the opportunity to yet. These upgrades take time, and it seems that new advancements for online interfaces are being released daily. So if you have not even taken one step forward in some time, it can prove to be very difficult to catch up with the leaders now.

The Time Involved

There is a lot of time often involved in completely revamping the interface of a website. With banking interfaces there are often even more considerations that play a part in changing how things are done online. You have a lot of risks involved with remodeling the website, because at any point in this reconstruction, vital information of clients and customers could be exposed to the threat of hackers and identity thieves. In addition, there are always plenty of barriers in the form of bureaucratic approvals that are required to get something new up in banks as well as the possibility of legacy in the IT backend infrastructure, which prevents anything new from being changed or added.

 

It’s Not Broken

The old adage would suggest that “if it ain’t broke, don’t fix it”. While some people might be disheartened by their bank’s lack of getting with the times online, they are not so displeased that they want to change banks. Essentially, most basic functions of what someone wants to be able to do from their banking website still can be done, and essentially there is no need to put in the time, effort, money and unnecessary risk of doing an overhaul on the navigation and functionality of the online interface. This is where complacency creeps in.

The Customer Base

Older people that use the internet are not often as proficient with using it as the bulk of regular adults or even children. These people still consider online banking options a great convenience, and this only puts modern banks in an awkward position. Banks assume that the more complex and technological they make the site, the more they will need customer support available to help those confused by the changes on the site. This is not necessarily true — if banks instituted a good online interface, then even older adults would find it intuitive and easy to use, unlike the interface that exists now, which scares that generation away.

While it might appear as though banks and their online banking interface is just stubborn and unwilling to change, this is often far from the truth. It could be assumed that many would make this leap into modern technology and all of the added conveniences for their customers willingly, just a question of when. However, there are more things to consider than just keeping up with the times, as banks are far more concerned with keeping up with their clients.

 

Jules Saunders, our guest writer at Perfectsen enjoys writing about banking and investment at www.creditscore.net.