What is The Hook? Enterprise ad management platform for your online banking, marketing sites, mobile and other digital channels that require precise audience targeting and retargeting.
Why do you need The Hook? Hosted within your bank, start cross selling the right products to the right customers based on their transactional data, demographics, psychographics and intent.
The Hook serves ads based on demographic, psychographic, intent and through thorough analysis of transactional data.
Keep messages that are delivered to your customers consistent across all digital touch points.
The entire system is hosted inside your IT environment and accessible only to your Bank. This ensures data privacy, security and compliance.
Shape your message based on views and clicks of your ads on a per customer basis. You can also control how many times an ad is exposed or display personalized text to each customer.
Achieve an optimum click through rate for your ads through multivariate or A/B testing on your messages whether it’s text or images.
Know customers’ intents when they visit your product pages and show them the right product ad when they come back to check their balances. Target them whether they are on or off your secure site.
Current offerings in the market have limited capability to integrate with all your back-end systems and to process massive amount of data with minimal resources. Our proprietary predictive algorithm is able to target accurately based on one’s financial health and transactions.
We do not replace your CMS but instead complements it by helping you manage and power your ads in all your websites.
From the backend, we integrate with your CRM information to increase the accuracy of our product targeting to the customer based on their past communication with your organisation.